NOVA® Home Loans Innovates their Lending Process with BeSmartee’s Mortgage POS

NOVA® Home Loans and BeSmartee partner to provide originators with the tools they need to serve their borrowers with a superior customer experience.

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HUNTINGTON BEACH, Calif., January 14, 2021 – BeSmartee®, award-winning fintech firm and original founder of modern digital mortgage platforms, has announced a partnership with NOVA® Home Loans, a trusted, top-100 mortgage banker based out of Tucson, Arizona.

BeSmartee has partnered with NOVA® Home Loans, helping to transform their unique lending vision with a powerful and configurable Mortgage Point of Sale (POS) platform. NOVA®’s new digital Mortgage POS is fully equipped with smart functionality, pipeline visibility, enterprise-level automation and more.

The new mortgage automation benefits available to NOVA® has boosted Loan Officer productivity, driving faster closing times for higher growth and profit. It will also allow borrowers to journey through the application process with ease.

“A better mortgage experience goes beyond look and feel. It must also include features and functionalities that deliver speed, convenience, consistency and trust to both borrowers and the originators who serve them,” said Tim Nguyen, CEO and Co-founder of BeSmartee. “The NOVA team shared this vision with BeSmartee. Our teams worked together to deliver a better outcome to both. We are truly excited at the success NOVA has experienced and we continue to work closely with NOVA to deliver more.”

“NOVA®’s file flow is uniquely engineered for a loan to be taken from start to finish entirely within the branch,” said Dave Heuermann, National Sales Manager for NOVA® Home Loans. “This streamlined approach allows us to originate more loans per Loan Officer, so we needed a customized POS to fit our needs. BeSmartee stepped up and gave us the tools necessary to meet our origination potential.”

BeSmartee continues to partner with top lenders, like NOVA® Home Loans, to build best-in-breed mortgage technology, providing them with a digital advantage that will improve their lending processes and allow them to continue innovating in today’s fast-changing business environment.

To learn more about the must-have features and functions available to banks, credit unions and non-bank lending institutions through the BeSmartee Mortgage POS platform, contact our mortgage technology experts at (888) 276-1579 or

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About BeSmartee

Experience the Out of This World Difference

Leading Fintech firm BeSmartee® disrupts the financial services industry with its award-winning, web-based digital mortgage platforms for banks, credit unions, and non-bank lending institutions.

BeSmartee delivers a complete digital mortgage experience that goes deeper into the origination process to help lenders convert higher and close faster — making a once-cumbersome experience easy, fast, and transparent for all. Learn more at

About NOVA® Home Loans

Founded in 1980, NOVA® Home Loans is one of the top mortgage bankers in the Southwest and is licensed in 14 states. With over 20 locations across Arizona, Colorado, Nevada, California, and Texas, NOVA® is able to provide their borrowers with quick, smart, and local customer service that trumps online lenders. They’re committed to offering the best combination of rates, services, and fees, as well as giving back to the communities they serve through charitable efforts.