Welcome to the BeSmartee blog. Enjoy a wide selection of articles related to mortgages, the industry, and real estate.

Real Estate Agents are Using BeSmartee's Incentives to Grow Their Brand

By Arvin Sahakian · Feb 9, 2016 · Real Estate

Real Estate Agents are Using BeSmartee's Incentives to Grow Their Brand

Image courtesy of BeSmartee, Real Estate Agent Incentive Program

Real Estate Agents and Brokers are partnering with BeSmartee to promote their business and increase traffic to their websites and open houses, for free.

BeSmartee has been partnering with Real Estate Agents and Brokers in the State of California to help them promote themselves, their brokerages and their open house listings. Through several marketing channels and incentives we offer, our partners are able to reduce their marketing costs while maximizing exposure and increasing the chances of being discovered by future clients and potential home buyers for open houses.

All of our offerings will cost Real Estate Agents and Brokers nothing. BeSmartee will produce, design, print, and deliver the offerings to Real Estate Agents and Brokers. The only thing we require in return is that our company brand and link are made available within the marketing resources we provide.

Custom Real Estate Monthly Newsletter

BeSmartee has been creating monthly newsletters that cover current interest rates, historical interest rates, recently sold properties, current property values, historical property values and real estate/mortgage related advice and tips.

Real Estate Agents and Brokers are given ¼ of a page to introduce themselves in their first issue and share insights and information with readers on following newsletters that they feel would resonate with people in their communities.

Once the Real Estate Agents and Brokers tell us how many copies of the newsletter they require, BeSmartee begins designing these newsletters using input from a respective Real Estate Agent and Broker. We will pay for printing and delivery, but Real Estate Agents and Brokers are responsible for the distribution of the newsletters.

Below are examples of the front and back sides of what a typical newsletter will look like.


BeSmartee Newsletter Front


BeSmartee Newsletter Back

Sponsored Events

BeSmartee organizes and sponsors meetups and mixers several times each year. We invite Real Estate Agents and Brokers to present to our attendees for 15-30 minutes about buying, selling and other real estate related information that would resonate with the audience. This is an opportunity for Real Estate Agents and Brokers to showcase their knowledge and expertise. A typical mixer can range from 25 to 250 attendees, depending on the topic, the speakers and the venue.

BeSmartee also partners with existing meetups and mixers of Real Estate Agents and Brokers to co-sponsor these events. In return we ask to be given the floor for 15-30 minutes to present to the attendees about who BeSmartee is, what we do, and how it is beneficial.

BeSmartee Mixer Meetup

For Sale Sign Riders

BeSmartee provides Real Estate Agents and Brokers with For Sale Sign Riders. These rectangular signs will go on top of existing for sale signs to allow visitors and passersby to receive information about the property directly to their cell phones via text message. You can also include the information on the sign rider into a flier or your website as an additional way for buyers to have access to property information.

In addition to property info, the text messages also have a link to the Real Estate Agents and Brokers website. The bottom of each text message reads, “Sponsored by,” as a form of branding we require for offering this free service.

real estate mixer

$500 Credit towards Appraisal

BeSmartee will give up to a $500 credit for borrowers to use towards an appraisal when they complete the BeSmartee Ultimate Mortgage Guide. The Mortgage Guide teaches borrowers about the mortgage process from A-Z in a way that’s fun to read and easy to understand.

There are a total of 6 sections in the Ultimate Mortgage Guide. Each time a borrower completes reading a section, there is a short quiz at the end to test their knowledge. Every correct answer results in accumulated credit towards an appraisal.

The credits earned never expire and can be gifted to friends or family members as well. The credit is only applicable for one mortgage loan transaction through

BeSmartee Mortgage Guide

Mobile Advertising

BeSmartee creates and sends geo-targeted advertisements to mobile devices of users in specific areas during specific times in order to drive more traffic to open houses or to a Real Estate Agents and Brokers website. We require that the BeSmartee brand is visible on these advertisements.

For example:

If you are a Real Estate Agent and Broker that works in, or has an open house in the 90210 zip code, then we will create an ad and send that ad to mobile devices of users in the 90210 zip code who listen to Pandora, visit,, use the Waze driving app, or any other website or mobile app that accepts and displays advertising to visitors and users.

BeSmartee Mobile Advertising

We’d Love to Hear from You

We have developed BeSmartee for mortgage borrowers and mortgage lenders to facilitate an easier and more transparent way to get a mortgage loan from any mobile or desktop device. To complement this, we have created a way for Real Estate Agents and Brokers who represent buyers and sellers to benefit from our marketing efforts by gaining more exposure for themselves, their brokerages and their open house listings.

If you’re a Real Estate Agent or Broker who would like to take advantage of this offering, please fill out the form below:

Fill out my online form.
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Real Estate Commission: Explained, Revealed and Compared
By Arvin Sahakian · Aug 17, 2015 · Real Estate Data

Real estate agents receive commissions from home buyers and sellers, collectively earning over $50 Billion per year. Learn how commission amounts are set, who pays them, and how they work in this article. Read more.


California Property Tax: Complete List by County 2014-2015
By Tim Nguyen · Nov 26, 2014 · Real Estate Data

List of secured property tax rates for all counties of California fiscal year for 2014-2015. Read more.


California Proposition 60 and 90: Your Complete Guide
By Tim Nguyen · Nov 28, 2014 · Real Estate Data

If you live in California and are over the age of 55 you can effectively reduce your property taxes when buying a new home. Read more.


Houston vs. Dallas: Which One is Better to Live in?
By Amanda Curry · Oct 11, 2016 · Real Estate

Houston Vs. Dallas? If you are considering moving to either of these major metropolitan areas, we've created a resource to help you make the decision process a little easier. Read more.


What to Expect During the Home Loan Closing Process
By Arvin Sahakian · Feb 24, 2015 · Mortgage

You've heard the term used before, but what does loan closing mean? Find out all you need to know about the process. Read more.


5 Illegal Borrowing Activities: Things That Are Illegal When You Try to Get a Home Loan
By Laura Agadoni · Jan 22, 2016 · Mortgage

Whenever there is money to be made or money to be spent, some unscrupulous folks will take advantage, trying to game the system or commit all-out fraud. Read more.


The Surge in Foreign Real Estate Investment in the United States
By Laura Agadoni · Feb 24, 2016 · Real Estate

Foreign real estate investment in the United States, both commercial and residential, is a huge phenomenon that is only expected to accelerate, maybe even to skyrocket, in 2016. Read more.


Does Homeowners Insurance Pay Off your Mortgage if the House is Burned Down?
By Amanda Curry · Feb 8, 2017 · Mortgage

In this article, we explore how homeowners insurance works and what happens in the event of a house fire. Read more.


16 Ways to Improve Your Debt-to-Income (DTI) Ratio
By Veronica Nguyen · Nov 29, 2014 · Mortgage

Your DTI is used by mortgage lenders to determine whether you qualify for a loan, and if so, for how much. Improve your DTI with these 16 tips. Read more.


6 Creative Financing Solutions For Your Next Home Purchase
By Laura Agadoni · Mar 22, 2016 · Mortgage

In this article we explore some creative financing options for your next home purchase. Read more.